The concept of the Inverted Pyramid came into wide spread use amongst newspapers in the early twentieth century as editors had to be economical with delegating article space. However, the idea of organising critical information from the outset has been long established from the time of the telegraph and the necessity to be financially and practically conservative with distance communication.
Now a days, online articles and websites are particularly concerned with the inverted pyramid structure, not least because online reading is fast paced and audinces seek to digest information quicker then decide whether or not to read on. Readers can gain the majority of facts from the lead. Secondly, from a marketing perspective, writing the key words at the top of an article function as buzzwords which promote search engine optimization to improve a website’s visibility.
Whislt critics have argued the writing structure may seem artless and lack the excitement of a news story, it is useful for readers who can decide whether or not…
View original post 226 more words